Mimi Hair Care: Kids Products, Reviews & Where to Buy

Anyone who’s sat through a bedtime hair-wrestling match with a five-year-old knows the struggle. Detangling spray that stings, shampoos that lather but don’t rinse, products designed for adult hair doing double duty on wilder, thinner strands. That’s the gap Emma Mackenzie spotted when she started Mimi Hair Care — a Brisbane-founded brand built specifically for kids, now stocked at Chemist Warehouse and recently landed in Coles supermarkets across Australia.

Primary Focus: Kids haircare · Origin: Australia · Key Retailer: Chemist Warehouse · TV Appearance: Shark Tank AU · Formula Type: Plant-based

These details anchor what Mimi Hair Care is and how far it has travelled since a Brisbane kitchen table startup.

What age is Mimi hair care for?

Mimi Hair Care is formulated specifically for children — the brand’s entire product line centres on kids’ hair textures, tangle patterns, and scalp sensitivity. The flagship Hair Wash 400ml uses organic watermelon seed oil, blueberry extract, and coconut to cleanse without the sulfates, parabens, or artificial fragrances found in many mainstream shampoos (MIMI Haircare official product page).

Target audience details

The brand positions itself for children old enough to sit through bath time but young enough to still struggle with tangles — roughly ages 3 to 10, though older kids with sensitive scalps also benefit. A Board Certified Dermatologist recommends Mimi for its gentle, plant-based formula that avoids harsh chemicals (MIMI Haircare official product page).

Suitability for young children

The tear-free claim is significant for parents of wriggly toddlers. The formula is designed to rinse cleanly without residue that can weigh down fine hair — a common complaint with adult products on children’s strands. The brand’s website frames the mission as teaching kids to care for their own hair independently, promoting healthy habits early (MIMI Haircare official site).

Who owns Mimi Hair Care?

Emma Mackenzie founded Mimi Hair Care in Brisbane, starting as a stay-at-home mum before pitching the brand on Shark Tank Australia. She sought $250,000 for 10% equity during her appearance, receiving mentorship from judge Dave on how to scale the business beyond direct-to-consumer sales (7News founder profile).

Founder background

Mackenzie identified the kids haircare gap through personal experience — wrestling with her own children’s tangled hair and finding no dedicated products that worked without harsh chemicals. She built Mimi around plant-based ingredients and a child-friendly experience, keeping the brand Australian-made throughout its growth (7News founder profile).

Brand ownership

Mimi remains a founder-led brand based in Brisbane, Australia. The Shark Tank pitch gave Mackenzie strategic guidance from Dave rather than a formal equity deal, according to available reporting — though the exact deal structure isn’t publicly confirmed (Shark Tank Australia YouTube episode). The brand describes itself as Australia’s fastest-growing kids haircare label, though independent sales figures aren’t disclosed (7News founder profile).

Is Mimi good for curly hair?

The leave-in cream product addresses moisture retention, which is the primary need for curly or wavy hair textures — children’s curls especially benefit from the lack of heavy silicones that can flatten definition. The plant-based formula avoids pore-clogging ingredients that can irritate a child’s sensitive scalp, a concern amplified for textured hair types that tend toward dryness.

Curly hair performance

No independent curly-hair testing data appears in available sources, so specific performance claims are hard to verify. The Leave-In Cream 150ml formulation targets hydration without weight — a consideration that aligns with what curly hair needs, but consumer testimonials aren’t aggregated in the public domain (MIMI Haircare official site).

Product recommendations

For parents wondering whether Mimi works on afro-textured or high-porosity curls, the honest answer is that the brand hasn’t published comparative data. What is confirmed: the products are free from sulfates, parabens, and artificial fragrance — all qualities that curly-hair communities actively seek. A dermatologist endorsement on the product page provides credibility for the gentle-formula angle, though individual results depend on the child’s specific hair characteristics (MIMI Haircare official product page).

Can adults use Mimi hair products?

Technically yes — the Hair Wash 400ml is gentle enough for adult use, particularly for those with sensitive scalps or who prefer sulfate-free, fragrance-light products. The plant-based ingredients (watermelon seed oil, blueberry extract, coconut) aren’t age-restricted. However, the product is positioned and marketed entirely for children, so the formulation wasn’t optimised for adult hair density or stylised needs.

Adult suitability

An adult using Mimi Hair Wash would get a clean, nourishing wash — but at 400ml per bottle, the product is priced for children’s hair volumes, not adult routines. The shampoo lacks the protein or hold agents that adults with styled looks might need. Parents sharing bath time with their kids could use the same bottle, but it wouldn’t be the primary recommendation for adult hair care regimens (MIMI Haircare official product page).

Gentle formula benefits

The dermatologist endorsement specifically highlights the formula’s avoidance of harsh chemicals — a benefit that applies across age groups. Adults with conditions like eczema on the scalp, psoriasis, or fragrance sensitivity would likely tolerate Mimi well. The tear-free characteristic also means no sting if it contacts the face during washing — a practical plus for anyone.

Where to buy Mimi hair care?

Mimi Hair Care is available at three major retail channels in Australia: Chemist Warehouse, BIG W, and Coles supermarkets, with a national Coles rollout that began recently. Online purchasing runs through the brand’s official site, which also hosts a store locator showing specific Chemist Warehouse locations across NSW and nationwide (MIMI Haircare official stockist locator).

Retail options

Chemist Warehouse carries the full Chemist Warehouse collection page on Mimi’s site, confirming dedicated shelf space in-store. Locations include the Plaza at 255–257 Margaret Street and Bathurst (NSW) at (02) 6330 8000. BIG W stocks the brand as part of its kids toiletries section, while Coles represents the newest channel — a mainstream grocery entry that signals the brand’s shift from specialty to mass market (7News retail expansion report).

Online availability

The official site sells direct with a dedicated Chemist Warehouse online collection, and the Instagram shop provides another direct-to-consumer channel. For Australian buyers without nearby stockists, the website checkout covers all products including the Hair Wash 400ml and Leave-In Cream 150ml. New Zealand buyers have access through the 2,000+ store footprint spanning both countries (MIMI Haircare Chemist Warehouse collection).

Three products form the core Mimi lineup, each addressing a specific haircare need for children.

From stay-at-home mum to supermarket shelves: Meet the founder behind Australia’s fastest-growing kids haircare brand.

— 7News media outlet profile

As a Board Certified Dermatologist, I highly recommend Mimi children’s hair wash for its gentle, plant-based formula.

— Board Certified Dermatologist quoted on MIMI Haircare official site

The Shark Tank appearance didn’t just give Mimi a marketing boost — it gave Mackenzie strategic clarity. Judge Dave’s mentorship steered the brand toward scalable retail rather than pure direct-to-consumer sales, and the Chemist Warehouse placement followed. Now, with Coles in the mix, the brand faces the classic challenger-brand dilemma: growth requires mass-market pricing, but the formula that earned the “fastest-growing” label was built on premium positioning. For parents in Australian supermarkets, the test is simple: grab the familiar bottle they’ve always used, or take a chance on a brand that started in one Brisbane family’s bathroom and ended up three aisles over.